Emerging Leader of the Year Award

NCEDA presents an annual award to the individual who best exemplifies leadership in the state’s economic development efforts. The North Carolina Emerging Leader of the Year award is given in recognition of the winner’s contributions to expansions and projects completed during the previous calendar year.

Our Current Honoree

Alyssa Byrd 
Director of Marketing & Communications
Lee & Associates – Raleigh Durham

NCEDA named Director of Marketing & Communications at Lee & Associates – Raleigh Durham, Alyssa Byrd, it’s 2021 Emerging Leader of the Year.

“Alyssa can go from meeting with line workers on a manufacturing floor to meeting with the CEO and adapt with complete ease. She is the definition of an emerging executive and one who continues to pave the way for females in the industry who have ambitions of leading economic development efforts in our state and beyond,” said Kyle Touchstone, The Wooten Company’s Economic Development Coordinator, and Alyssa’s nominator.

As Director of Marketing & Communications, Alyssa is responsible for supporting communication efforts for Lee & Associates along with the firm’s Land, Multifamily, and Entitlements teams.

Previous Honorees

2020: Dr. Laura Rowley – NC Biotechnology Center
2018: Marvin Price – Charlotte Regional Partnership
2017: Garrett Owens – Winston-Salem Business Inc.